Milan Janic survived 3 wars, 2 months of bombing, hyper-inflation, graduation in Graphic
Design and a post-graduate degree in Environmental Graphics at the Applied Arts Faculty
in Belgrade.
Made wiser by this bildungsroman youth and altered weltanschauung (Milan speaks 6 European languages, none of which being German), he moved to Parisian agency Lamtar, as an Art Director. There, he sang in the most prestigious concert halls of Europe, from St Petersburg to Saint German des Prés, and, as a hobby, created ads, design and stuff for small and large clients, winning small and large awards at various festivals.
In 2010 he started the project "Home Sweet Home" with photographer Salvo Galano. This project made him spend several weekends in self-designed and self-built cardboard houses in European capitals, and let him meet very interesting and really homeless people
(more about it at www.home-sweet-home.org).
Today, Milan is still in Lamtar, indulging in his hobby as a Creative Director.
Poster and exhibition design, in collaboration with scenographer Nenad Markovic, for the exhibition "From Sunset to Sunrise", Natural History Museum, Belgrade.
The exhibition reveals the reason why the previously diurnal animals have chosen the secret nocturnal life during their evolution, leading to rise in their special abilities.
Poster created for the 50th anniversary of Helvetica, using imagery from old-style printing presses to celebrate the historical value of the font.
Short-listed many times. Published at Design&Design 2012.
Creative concepts and marketing tools for the Doubletree Hilton Hotel and City Lodge bar and restaurant, Luxembourg.
Custom-produced design project. Outside, the packaging is woven from paper strips. Inside, over 1200 taglines.
Awards won at PRINT European Design Annual, and the Magdalena Young Creative Festival.
Posters for the Europe around Europe independent film festival, Paris, 2007 - 2012.
Reinvented Hilton Barcelona repositioning, to keep up the interest during 6 months of closing for renovation. Concept, renovation web site and pre-marketing tools.
"The Miracle of The Golden Pearl", luxury book for the Philippines' first pearl farmer.
Lavishly printed in Hong Kong.
"L'Ambassadeur, c'est vous" (You are the Ambassador)
Very few Opera hotels are landmarks, but only one can make you feel like an Ambassador in his private residence. Repositioning, tagline, concept, and full rebranding. Photo: Fabrice Rambert
Poster for the celebration of the 60th anniversary of the French Institute, Belgrade.
New brand identity, logo, creative concept and tools for Tambocor, heart arrhythmia product by 3M HealthCare.
"Your Château at the Airport": Delicious self-irony: The Courtyard Airport became your personal castle-away-from-home.
New marketing for the Marriott Hotel, Paris Charles de Gaulle, mixing 18th century French paintings with control towers and luggage tags.
Poster and exhibition design, in collaboration with scenographer Nenad Markovic, for the exhibition "Tree or life itself", Natural History Museum, Belgrade.
A new hearing aid OTICON Agil is specifically designed to isolate your friend's conversation in ambient noise. Red-filter glasses let Doctors and pros select and read our message among
pages of jumbled, unreadable "noisy" text: "OTICON AGIL LETS YOU ISOLATE A CONVERSATION IN AMBIENT NOISE". NY Global Award short-listed!
ELAN, a ski manufacturer, is one of the famoust and very old ski brands in Europe. A younger audience needed new approach. Elan skies are "ski-machines"!
JAZAS poster for AIDS research, designed to give the viewer a sense of urgency to participate. Finalist at Red Ribbon festival, Krakow
This classic album was recorded especially for LAMTAR by Enguerrand-Fridrich Lühl, probably the greatest Scriabine pianist in Europe.
And also a nice guy (who plays in Lamtar clients' events). Published in Design&Design 2012. Photo: Patrick Modé.
A shock awareness campaign for the Women's Anti-Prostitution Organization, designed to make the viewer question the safety
of women as a part of the sex-industry.
Logo and business cards for Valentina,
who spends days on courts, in police stations, jails, psychiatric hospitals and other similar places - translating!
Design for a book on Kornelije Stanković, a Serbian composer and melographer from the 19the century.
The book presents the first edition of the choral music works from Vespers (evening service), including two CDs of the Choir St Stephen of Dechani singing.
A store window display in which AP could easily promote the newest models without changing the basic set-up.
The appearance of a never-ending perspective is made using mirrors and side lights. Project not sold yet. 3D model by Marko Milankovic.
Ad campaign for Luxury Hotels Society. Real luxury is a "state of mind", not just an expensive lifestyle.
Copy: Pascale Kramer / Photo: Patric Modé
Cover design for a special edition CD album, featuring very low-cost packaging, to allow the disc to be sold for a minimal price to a large audience.
Tamara Petijevic conducted the Choir St Stephen of Dechani to record a simple popularization of folk music through the arrangements of modern composers.
Identity and space design, in collaboration with scenographer Nenad Markovic, for an exhibition organized by the Serbian Academy of Sciences and UNESCO,
for the 100th anniversary of the birth of Serbian composer and great thinker Ljubica Maric.
Identity and packaging design for Cafés Jeanne d'Arc, Orleans, to celebrate the 120th anniversary of the brand.
Engraving illustration by Nebojsa Dedic, based on the sculpture of Jeanne d'Arc in the central square of Orleans.
Cover design for a special edition CD album for the Institute of Musicology and Radio Belgrade, featuring recordings from the radio archives of Serbian operas, based on national epic poetry.
Design for a magazine, aimed at young members of the church of the Serbian community of Paris.
A poster created during the "Violence in suburbs" workshop with Shikido Fukuda, at Chaumont festival.
Poster for a film by Acim Vasic, in which two soldiers from opposing armies try to outwit each other in a perilous game of cat and mouse
- until they find themselves outplayed by destiny.
New identity for the Belgrade Book Fair. The red book is that special book that stands out among all the others.
≈ H O T E L S & L U X ≈
HILTON Barcelona
DOUBLETREE HILTON Luxembourg
RADISSON BLUE PARIS OPERA
MARRIOTT CDG MARRIOTT Ryve Gauche
MARRIOTT Neuilly
PARK HYATT Vandome
PULLMAN TOUR EIFFEL Paris
JEWELMER FINE JEWELLERY
PIN UP STUDIO
CASINO MONTE-CARLO
CHEZ MARIE EN CORSE
≈ B 2 B / B 2 C ≈
BRITISH TELECOM
AON HEWITT
EUROP ASSISTANCE
AGEFOS
FREE
ELAN SKI
ADVOLIS
LINGUAPHONE
LOGIWAYS
TICKET RESTAURANT
≈ C U L T U R E ≈
INSTITUT FRANÇAIS
BELGRADE FAIR
L'EUROPE AUTOUR DE L'EUROPE
MUSEUM OF NATURE Belgrade
SERBIAN ACADEMY OF SCIENCES
BOOK FAIRE BELGRADE
INSTITUTE OF MUSICOLOGY, BELGRADE
≈ P H A R M A ≈
3M HealthCare
GALDERMA
IPSEN
RECORDATI
OTICON
LEO
SORIN
CREATIVE DIRECTOR WITH AN EXTENSIVE BACKGROUND IN POSITIONING, STRATEGY, BRANDING, FINE ARTS, GRAPHIC DESIGN, PRINT, WEB AND ENVIRONMENTAL GRAPHICS.
E D U C A T I O N
/2005-2009/ ≈ Post-graduate degree in Environmental Graphics, University of Arts, Belgrade
/1999-2005/ ≈ Applied Arts Faculty, Belgrade (dep. Graphic Design and Visual Communication)
/1999-1994/ ≈ School for Design, Belgrade (dep. Graphic Design)
E X P E R I E N C E
/June 2005-present/ ≈ Creative Director, LAMTAR Planning and Communication, Paris
/June 2004-May 2005/ ≈ Art Director, Official Government Publishing Company, Belgrade
/January 2004-May 2004/ ≈ Art Director, LAMTAR Planning and Communication, Paris
/April 2002-December 2003/ ≈ Art Director, International Belgrade Fair, Belgrade
/April 1999-February 2002/ ≈ Junior Art Director, “Novum Design”, Belgrade
S E L E C T E D E X P O S I T I O N S
• Festival of the Social Communications "Good 50x70", Triennale, Milan, Italy • Istanbul Design week, Istanbul, Turkey • Poster exposition "Red Ribbon", Krakow, Ukraine. • Festival "Magdalena", Maribor, Slovenia • Poster Festival, Chaumont, France • Gallery "Marzik", prints, one-man show, Kraljevo, Serbia • International Poster Biennial, Lahiti, Finland • Biennial of the Theatre Poster, Belgrade, Serbia • International Poster Biennial, Mexico • Biennial of the Theatre Poster, Sofia, Bulgaria • Gallery "Down-Town", posters, one-man show, Kragujevac, Serbia • Poster Festival, Chaumont, France • Festival "Magdalena", Maribor, Slovenia • International Biennial of the Student Poster, Novi Sad, Serbia • Gallery of the Student Cultural Centre, posters, one-man show, Kragujevac, Serbia • Poster exposition "Reconciliation", French cultural centre, Belgrade, Serbia. • Gallery "Paleta", Belgrade cultural centre, prints, one-man show Belgrade, Serbia.
A W A R D S
•2012• ≈ Book of the year, Design&Design Awards •2011• ≈ Finalist, Global Awards, NY, USA •2010• ≈ Finalist, International Festival of Visual Communication "Magdalena", Slovenia •2007• ≈ 2nd Prize, International Festival of Visual Communication "Magdalena", Slovenia ≈ Inclusion in the European Design Annual PRINT, NY, USA ≈ Finalist, Festival of Social Communications "Good 50x70", Milan, Italy ≈ Finalist, Red Ribbon, Krakow, Ukraine •2005• ≈ 2nd Prize, International Festival of Fair Communication, Sofia, Bulgaria •2004• ≈ 2nd Prize, International Student Poster Biennial, Novi Sad, Serbia ≈ Finalist, International Festival of Visual Communication "Magdalena", Slovenia •2003• ≈ 1st Prize, Printed campaign, Public Transport Company, Belgrade, Serbia ≈ 2nd Prize, Printed campaign, Logest, pharmaceutical company, Belgrade, Serbia •2002• ≈ 1st Prize, Visual identity for the National Theatre Festival of Comedy, Jagodina, Serbia •1999• ≈ Annual Award, Fondation "Anja-Vera Cholic", Belgrade, Serbia
K E Y CO M P E T E N C I E S A N D Q U A L I F I C A T I O N S
Ability to strategically integrate research, writing, concept, and layout development as part of the design process. Experience in client communications and project management and outstanding organizational skills. Ability to collaborate well with other team members and work efficiently in a high pressure, fast-paced team environment. Experience in working with writers, photographers, illustrators, and commercial printers. Knowledgeable about print production and printing press supervision.
L A N G U A G E S
Serbo-croatian / English / French
/web design, programming, 3D, animation/
VLADIMIR POPOVIĆ
vladimir.popovich@gmail.com
/photo-events/
DRAGANA PARAMENTIĆ
www.nasmejsepticica.com
/photo-hotels & architecture/
FABRICE RAMBERT
www.fabricerambert.com
/photo/
PARTICK MODE
patrickmode@free.fr
/copywritting/
PASCALE KRAMER
pascale.kramer@wanadoo.fr
/positioning & strategy & copywritting/
PHILIPPE BOUTIE
LAMTAR Planning&Communication
www.lamtar.com
/exhibition design & scenography/
NENAD MARKOVIĆ
neshamark@gmail.com
/film direction & editing/
ACIM VASIĆ

Everyone needs a home... even the homeless.
Design and communication initiative "Home Sweet Home" brought together Milan Janić, and Salvo Galano, Italian photographer, around the idea to make a thought-provoking statement regarding homelessness in the developed countries.
Through photography, videos and installations, the project draws attention to this issue and attempts to inspire problem-solving by giving visibility to the people who are considered “invisible” by our society.
But… why "Home Sweet Home"?
The project we present is not meant to be a gratuitous ironical piece of art. Homelessness is a serious and sad problem. And our images, videos and temporary minimalisticaly assembled cardboard shelters are certainly not a solution to this problem. They are only a way to attract attention to this grave issue, while providing a temporary relief and raising some funds - until we can all do better.
…because nobody can / should live in a cardboard house.
Find more at www.home-sweet-home.org
M I L A N J A N I Ć
address / 3, Rue Sainte Apolline, 75003 PARIS, FRANCE
cell / +33 (0)6 60 15 69 68
e-mail / milan_janic@yahoo.com
skype / milanjanic