Milan Janic survived 3 wars, 2 months of bombing, hyper-inflation, graduation in Graphic Design and a post-graduate degree in Environmental Graphics at the Applied Arts Faculty in Belgrade.
Made wiser by this bildungsroman youth and altered weltanschauung (Milan speaks 6 European languages, none of which being German), he moved to Parisian agency Lamtar, as an Art Director. There, he sang in the most prestigious concert halls of Europe, from St Petersburg to Saint German des Prés, and, as a hobby, created ads, design and stuff for small and large clients, winning small and large awards at various festivals.
In 2010 he started the project "Home Sweet Home". This project made him spend several weekends in self-designed and self-built cardboard houses in European capitals, and let him meet very interesting and really homeless people (more about it at www.home-sweet-home.org).
Today, Milan in Leo Burnett Paris, indulging in his hobby as a Senior Art Director.
Reinvented Hilton Barcelona repositioning, to keep up the interest during 6 months of closing for renovation. Concept, renovation web site and pre-marketing tools.
Poster and exhibition design, in collaboration with scenographer Nenad Markovic, for the exhibition "From Sunset to Sunrise", Natural History Museum, Belgrade.
The exhibition reveals the reason why the previously diurnal animals have chosen the secret nocturnal life during their evolution, leading to rise in their special abilities.
Jewelmer is the leading golden pearl farmer in the Philippines.
It produces pearls that are naturally golden - which comes as a surprise to most people, and makes them a bit odd in the eyes of jewelry designers.
To promote them, we created “THE MIRACLE OF THE GOLDEN PEARL”, a Golden Book: An object inspired by the golden pearl itself, desirable, shiny, smooth,
a jewelbox showcasing the magnificent jewels created with golden pearls.
Our Golden Book was lavishly printed in Hong Kong, and launched at a Gala organized in Paris Natural History Museum
- complete with a fashion show, breathtaking models, a Philippino diva… all in gold!
BOOK DESIGN, PRODUCTION, LAUNCH.
Poster created for the 50th anniversary of Helvetica, using imagery from old-style printing presses to celebrate the historical value of the font.
Short-listed many times. Published at Design&Design 2012.
Custom-produced design project. Outside, the packaging is woven from paper strips. Inside, over 1200 taglines.
Awards won at PRINT European Design Annual, and the Magdalena Young Creative Festival.
Posters for the Europe around Europe independent film festival, Paris, 2007 - 2012.
Poster and exhibition design, in collaboration with scenographer Nenad Markovic, for the exhibition "Tree or life itself", Natural History Museum, Belgrade.
Cover design for a special edition CD album, featuring very low-cost packaging, to allow the disc to be sold for a minimal price to a large audience.
Tamara Petijevic conducted the Choir St Stephen of Dechani to record a simple popularization of folk music through the arrangements of modern composers.
A store window display in which AP could easily promote the newest models without changing the basic set-up.
The appearance of a never-ending perspective is made using mirrors and side lights. Project not sold yet. 3D model by Marko Milankovic.
A folly… or a project? Historical vineyard of Antoine Cristal, with the château and its surrounding are transformed into a luxury complex.
Brand identity, visual concept, marketing tools, labels, video (vimeo.com/70399704)
New brand identity, logo, creative concept and tools for Tambocor, heart arrhythmia product by 3M HealthCare.
"Your Château at the Airport": Delicious self-irony: The Courtyard Airport became your personal castle-away-from-home.
New marketing for the Marriott Hotel, Paris Charles de Gaulle, mixing 18th century French paintings with control towers and luggage tags.
Creative concepts and marketing tools for the Doubletree Hilton Hotel and City Lodge bar and restaurant, Luxembourg.
A new hearing aid OTICON Agil is specifically designed to isolate your friend's conversation in ambient noise. Red-filter glasses let Doctors and pros select and read our message among
pages of jumbled, unreadable "noisy" text: "OTICON AGIL LETS YOU ISOLATE A CONVERSATION IN AMBIENT NOISE". NY Global Award short-listed!
ELAN, a ski manufacturer, is one of the famoust and very old ski brands in Europe. A younger audience needed new approach. Elan skies are "ski-machines"!
JAZAS poster for AIDS research, designed to give the viewer a sense of urgency to participate. Finalist at Red Ribbon festival, Krakow
This classic album was recorded especially for LAMTAR by Enguerrand-Fridrich Lühl, probably the greatest Scriabine pianist in Europe.
And also a nice guy (who plays in Lamtar clients' events). Published in Design&Design 2012. Photo: Patrick Modé.
A shock awareness campaign for the Women's Anti-Prostitution Organization, designed to make the viewer question the safety
of women as a part of the sex-industry.
Logo and business cards for Valentina,
who spends days on courts, in police stations, jails, psychiatric hospitals and other similar places - translating!
Design for a book on Kornelije Stanković, a Serbian composer and melographer from the 19the century.
The book presents the first edition of the choral music works from Vespers (evening service), including two CDs of the Choir St Stephen of Dechani singing.
Poster for the celebration of the 60th anniversary of the French Institute, Belgrade.
Ad campaign for Luxury Hotels Society. Real luxury is a "state of mind", not just an expensive lifestyle.
Copy: Pascale Kramer / Photo: Patric Modé
Identity and packaging design for Cafés Jeanne d'Arc, Orleans, to celebrate the 120th anniversary of the brand.
Engraving illustration by Nebojsa Dedic, based on the sculpture of Jeanne d'Arc in the central square of Orleans.
Cover design for a special edition CD album for the Institute of Musicology and Radio Belgrade, featuring recordings from the radio archives of Serbian operas, based on national epic poetry.
"L'Ambassadeur, c'est vous" (You are the Ambassador)
Very few Opera hotels are landmarks, but only one can make you feel like an Ambassador in his private residence. Repositioning, tagline, concept, and full rebranding. Photo: Fabrice Rambert
A poster created during the "Violence in suburbs" workshop with Shikido Fukuda, at Chaumont festival.
Poster for a film by Acim Vasic, in which two soldiers from opposing armies try to outwit each other in a perilous game of cat and mouse
- until they find themselves outplayed by destiny.
New identity for the Belgrade Book Fair. The red book is that special book that stands out among all the others.
VISIONARY CREATIVE DIRECTOR WITH OVER A DECADE OF DESIGN EXPERIENCE
AND A TRACK RECORD DEMONSTRATING HIGH INTEGRITY AND LEADERSHIP
S K I L L S S U M M A R Y
• 360° Creative Strategy • Brand Identity Development • Packaging • Print
• ATL • BTL (design, shopper)• Experiential, Digital and Social
• Motion Graphics • Environmental Graphics • Web
• Team Building • Team Management • Pitch Process (Pitch to win, not to look good)
E X P E R I E N C E
September 2013 - Present / Senior Art Director, Leo Burnett, Paris
• Leading a team of 10 creatives (art directors, graphic designers, motion designers, web designers, …), on 360° Philip Morris & L'OREAL creative work - from the invention of digital sales tools to the development of brand fundamentals in our market
• Leading trans-national EMEA branding + shopper + packaging for Philip Morris
• Supervising multifunctional teams on all disciplines: POS, ATL, PR, Web, Interactive.
• In charge of the development of brand identities (logos, guidelines, packaging) for several local brands.
• Main clients : L’Oreal International, Philip Morris International, MediaTransports, Roady…
June 2005 - July 2013 / Creative Director, LAMTAR Planning and Communication, Paris
• In this brand-focused consultancy, I was by necessity a multi-tasking C.D. : Helping develop strategy with a core team of Planners ; then solely in charge of translating it into creative – and seeing all the way through to execution, production, implementation.
• Among the clients: Hilton, Longines, Doubletree by Hilton, Radisson, Marriott, Park Hyatt,
Pullman, Jewelmer, British Telecom, Aon Hewitt, Europ Assistance, 3M Healthcare…
Luxury, FMCG, b2b, Medical.
June 2004 - May 2005 / Art Director, Official Government Publishing Company, Belgrade
January 2004 - May 2004 / Art Director, LAMTAR Planning and Communication, Paris
April 2002 - December 2003 / Art Director, International Belgrade Fair, Belgrade
A W A R D S
2013 - Art of Book V2, China
2012 - Design&Design Awards, France
2011 - Finalist, Global Awards, NY, USA
2010 - Finalist, International Festival of Visual Communication "Magdalena", Slovenia
2007 - Runner-up, International Festival of Visual Communication "Magdalena", Slovenia
- Inclusion in the European Design Annual PRINT, NY, USA
- Finalist, Festival of Social Communications "Good 50x70", Milan, Italy
- Finalist, Red Ribbon, Krakow
2005 - Runner-up, International Festival of Fair Communication, Sofia, Bulgaria
2004 - Runner-up, International Poster Biennial, Novi Sad, Serbia
- Finalist, International Festival of Visual Communication "Magdalena", Slovenia
E X H I B I T I O N S & P E R S O N A L D E S I G N W O R K S
Project HOME SWEET HOME (www.home-sweet-home.org) • Interactivos, Medialab-Prado, Madrid • Leo Burnett - Theater of imagination, Milan • Festival of the Social Communications "Good 50x70", Triennale, Milan • Istanbul Design week, Istanbul • Poster exposition "Red Ribbon", Krakow • Festival "Magdalena", Maribor • MIKSER festival, Belgrade • Poster Festival, Chaumont • International Poster Biennial, Lahiti, Finland • Biennial of the Theatre Poster, Belgrade, Serbia • International Poster Biennial, Mexico • Biennial of the Theatre Poster, Sofia • Poster Festival, Chaumont, France •
K E Y CO M P E T E N C I E S A N D Q U A L I F I C A T I O N S
Supervising multifunctional teams on all disciplines (POS, ATL, BTL, PR, Web, Interactive, Video). Strong ability to strategically integrate research, writing and concept as part of the design process. Extensive experience in client communications and project management and outstanding organizational skills. Ability to collaborate well with other team members and work efficiently in a high pressure, fast-paced team environment. Experience in working with writers, photographers, illustrators, web-developers, scenographers, and commercial printers. Highly knowledgeable about print, web and motion graphic production and supervision.
C R E A T I V E J U R Y M E M B E R
• 2014 - ADWARDS – Riga
• 2012 - THE NEW YORK FESTIVALS, THE INTERNATIONAL ADVERTISING AWARDS
L E C T U R E R
• 2015 – KreNi, Nis, Serbia
• 2014 – ADWARDS – Riga, Latvia
• 2010 – MEDIALAB Prado, Interactivos, Spain
E D U C A T I O N
2005 – 2009 / Post-Graduate Degree in Environmental Graphics and Packaging, University of Arts, Belgrade
1999 – 2005 / Master Degree, Applied Arts Faculty, Belgrade (dept. Graphic Design and Visual Communication)
1999 – 1994 / School for Design, Belgrade (dept. Graphic Design)
L A N G U A G E S
Trilingual Serbo-croatian • English • French • Russian basics
Everyone needs a home... even the homeless.
Design and communication initiative "Home Sweet Home" brought together Milan Janić, and Salvo Galano, Italian photographer, around the idea to make a thought-provoking statement regarding homelessness in the developed countries.
Through photography, videos and installations, the project draws attention to this issue and attempts to inspire problem-solving by giving visibility to the people who are considered “invisible” by our society.
But… why "Home Sweet Home"?
The project we present is not meant to be a gratuitous ironical piece of art. Homelessness is a serious and sad problem. And our images, videos and temporary minimalisticaly assembled cardboard shelters are certainly not a solution to this problem. They are only a way to attract attention to this grave issue, while providing a temporary relief and raising some funds - until we can all do better.
…because nobody can / should live in a cardboard house.
Find more at www.home-sweet-home.org